Shirley Sagawa & Deborah Jospin 
The Charismatic Organization 
Eight Ways to Grow a Nonprofit that Builds Buzz, Delights Donors, and Energizes Employees

The authors offer a framework that allows organizations to gobeyond quick fixes and fundraising strategies to a broader paradigmthat encompasses community and organization building. What if everyperson involved with an organization was fully engaged and shared acommon goal? What if the efforts of a relatively small ring ofstaff and board members were amplified by everyone touched by theorganization, including current and former volunteers, staff, boardmembers, clients, constituents, funders and supporters? That, theauthors show, is the way a charismatic organization operates. Thebook provides numerous examples of how successful organizationshave made this shift, as well as action steps that allorganizations can take to perform better.

‘In today’s interdependent world, nonprofit organizationshave more opportunity than ever before to make a difference inpeople’s lives. Drawing upon their extensive experience inpublic service, Shirley Sagawa and Deborah Jospin identify thetraits that give successful nonprofits the competitive edge theyneed to maximize their effectiveness and sustainability. The Charismatic Organization: Eight Ways to Grow a Nonprofit That Builds Buzz, Delights Donors, and Energizes Employeesdraws an authoritative blueprint for using social capital totransform good intentions into concrete results.’- Former President Bill Clinton

Mục lục

Foreword.

Acknowledgments.

The Authors.

1 Organizations with Charisma: An Introduction.

Beyond Charismatic Leaders.

Old Paradigms.

What Makes a Charismatic Organization?

2 How Social Capital Builds Charisma.

City Year’s Social Capital.

Defi ning Social Capital.

The Power of Social Capital.

Lessons from the Progressive Era.

Today’s Nonprofi t Environment.

Part One: Building a Charismatic Organization: A Strong Core.

3 Mission Motivation.

Mission Matters.

A Compelling Mission.

Infusing the Mission: Honest Tea.

Unity Through Purpose: Tufts University.

Lessons for Leaders.

4 Can-Do Culture.

What Is Culture?

Why Culture Matters.

The Impact of Culture on Performance.

Where Culture Comes From: The OPX Story.

Communicating Culture: City Year.

Lessons for Leaders.

5 Data-Driven Decision Making.

Data Matters.

Data-Driven Culture.

A Road Map and Other Tools.

Evaluation.

Lessons for Leaders.

6 Purposeful Innovation.

Innovation.

Disruptive and Sustaining Innovation.

Why Innovate.

Challenges for Nonprofi t Innovators.

Building the Capacity for Innovation.

One Organization’s Innovation Process: Citizen Schools.

Systems for Innovation.

Lessons for Leaders.

7 People-Focused Management.

The Power of People.

Hiring the Right People.

The Wrong People.

Keeping the Right People.

Volunteers.

The Board.

Lessons for Leaders.

Part Two: Using Charisma: Growing a Community of Support.

8 Compelling Communications.

Why Communication Matters.

The Right Tools.

Getting the Story Right: Raw Materials.

Getting the Word Out: Tools for Communicating.

Make the Offi ce Speak.

Lessons for Leaders.

9 Active Outreach.

Reaching Out.

Making Connections.

Welcoming Visitors: Lessons from Religious and Education Institutions.

A Model Visitors Program: City Year.

Lessons for Leaders.

10 Meaningful Involvement.

Involvement with Meaning.

Involvement Strategies.

Lessons for Leaders.

11 Lessons for Leaders: Concluding Thoughts.

Notes.

Index.

Giới thiệu về tác giả

Shirley Sagawa and Deborah Jospin run a successfulconsulting practice, sagawa/jospin, working with dozens of clientsin the nonprofit and for-profit sectors, from national nonprofits, foundations, and corporations to small start-ups and local groupson resource development, innovation, strategy, partnerships, andpublic policy. A national leader, expert on policy andphilanthropy, and former presidential adviser, Shirley Sagawa hasbeen called a ‘founding mother of the modern service movement.’Deborah Jospin is the former director of Ameri Corps. During hertenure, Ameri Corps grew to an annual budget of $234 million with60, 000 members serving in 925 programs.
Find out more about the authors and the book atwww.charismaticorganization.com.