Wu Chunlei 
Management philosophy 

Tadashi Yanai, the founder of Uniqlo, is a legendary figure who arouses curiosity among many. How did he achieve such a scale with clothing retail? What is his business philosophy? The book expounds on many Uniqlo’s operation and management ideas that transcend the clothing industry itself, providing ideas and methods for start-ups and enterprises facing crises. These experiences are derived from the efforts and innovations of Tadashi Yanai and his elites. He is adept at grasping the essence of things from complex phenomena and expressing profound management ideas in simple and concise language, which can promote our enterprises to develop faster and better.