Author: Wioleta Kucharska

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, …

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, …

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two …

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two …

Organizations are increasingly aware of the role that culture plays in implementing strategies. The adage ‘culture eats strategy for breakfast everyday’ shows how important it is to understand, monit …

Organizations are increasingly aware of the role that culture plays in implementing strategies. The adage ‘culture eats strategy for breakfast everyday’ shows how important it is to understand, monit …