放大镜
搜索加载器

Everette Dennis & Justin Gengler 
Mobile Disruptions in the Middle East 
Lessons from Qatar and the Arabian Gulf Region in mobile media content innovation

支持
Mobile Disruptions in the Middle East identifies trends in mobile media use in Qatar and the United Arab Emirates and, more broadly, explores their impact on the nature of digital journalism. Mobility has long been an important aspect of life in the Middle East; therefore a study of this region presents a unique opportunity to examine the role of mobile media and its future directions.Basing its analysis on original research, including multiyear surveys and case studies, the book reveals patterns of audience engagement with mobile media in the Gulf area, with particular emphasis on online journalism. The research also illustrates how and to what extent media organizations are developing and delivering content uniquely designed for mobile media and consumption. Drawing on these findings, the authors look at possible developments in mobile media content strategies, including those for news content, as wearable and other emerging media forms enter the marketplace. Mobile Disruptions in the Middle East provides an important insight into a region that is both globally active and mobile-first, yet whose use of digital media is historically under-researched. As a result, the book helps to advance understanding of consumer preference for content types on mobile media, especially in relation to the transformation of journalism.
€23.87
支付方式
语言 英语 ● 格式 PDF ● 网页 110 ● ISBN 9781351687980 ● 出版者 Taylor and Francis ● 发布时间 2018 ● 下载 3 时 ● 货币 EUR ● ID 7122673 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器

来自同一作者的更多电子书 / 编辑

124,652 此类电子书