Harvard Business Review & Frances X. Frei 
HBR’s 10 Must Reads on Trust 

Business success begins with trust.

Trust is the basis for all that we do as leaders and as organizations. Employees who trust their employers are more productive and creative. Businesses that earn their customers’ trust maintain better relationships and reap better results. Meanwhile, breaches of trust between companies and the public are becoming more frequent—and more costly.

If you read nothing else on trust, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you build, maintain, and repair trust, both as a leader and as a company.

This book will inspire you to:

• Develop trust through competence, legitimacy, and impact


• Understand the neuroscience of trust


• Follow through on your commitments to stakeholders


• Negotiate better with an untrustworthy counterpart


• See your company through the eyes of your customers


• Rebuild relationships after a breakdown of trust

This collection of articles includes ‘Begin with Trust, ‘ by Frances X. Frei and Anne Morriss; ‘The Neuroscience of Trust, ‘ by Paul J. Zak; ‘Dig, Bridge, Collectively Act, ‘ by Tina Opie and Beth A. Livingston; ‘Rethinking Trust, ‘ by Roderick M. Kramer; ‘How to Negotiate with a Liar, ‘ by Leslie K. John; ‘The Enemies of Trust, ‘ by Robert M. Galford and Anne Seibold Drapeau; ‘Don’t Let Cynicism Undermine Your Workplace, ‘ by Jamil Zaki; ‘The Trust Crisis, ‘ by Sandra J. Sucher and Shalene Gupta; ‘Customer Data: Designing for Transparency and Trust, ‘ by Timothy Morey, Theodore ‘Theo’ Forbath, and Allison Schoop; ‘Operational Transparency, ‘ by Ryan W. Buell; and ‘The Organizational Apology, ‘ by Maurice E. Schweitzer, Alison Wood Brooks, and Adam D. Galinsky.

HBR’s 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR’s 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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