Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.
Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.
€53.49
表中的内容
The Beginnings of TRI*M — a Personal Account.- The Food Industry: Using TRI*M for Product Improvement.- How Can Market Research Findings Lead to Lasting Improvements Within a Company?.- The TRI*M Principle-Applying It in the Public Sector.- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation.- Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach.- TRI*M: Messe München (Munich Trade Fair) — Fit for the Future.- A Short History of Customer Retention — The TRI*M Benchmarking Database as an Experience Database.- How to Obtain the Voice of the Customer — Experiences with the Introduction of an Integrated Customer Retention System in the MAN Commercial Vehicles Group.- Firsthand Report of the Commerzbank on the Use of the TRI*M-System for the Employee Survey.- Monitoring of Transformation Processes Using the TRI*M Method.- Customer and Brand Loyalty Research — Two Separate Fields?.- How Does Customer Retention Work?.- Implementing the TRI*M Approach as a Stakeholder Management System for Russia’s Largest Telecom Provider.- A Framework for Social Development Assessment.
语言 英语 ● 格式 PDF ● 网页 203 ● ISBN 9783540774303 ● 文件大小 4.0 MB ● 编辑 Margit Huber & Susanne O’Gorman ● 出版者 Springer Berlin ● 市 Heidelberg ● 国家 DE ● 发布时间 2008 ● 下载 24 个月 ● 货币 EUR ● ID 2163994 ● 复制保护 社会DRM
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