Tom Watson 
CauseWired 
Plugging In, Getting Involved, Changing the World

Now in paperback, an eye-opening guide to the massive societal
impact of online social networks

For today’s super-wired, always-on, live-life-in-public young
Americans, the causes they support define who they are. Societal
aspirations have so permeated the ‘net native’ population that
causes have become like musical tastes. Cause Wired
illustrates wired causes in action, bringing real-world stories to
readers.

* Tracks the massive societal impact on causes of online social
networks-from blogs, to video, to the rise of social networks

* Reveals the extraordinary influence of online social
networks-in raising money for charity, in changing the political
climate and electing candidates, and in raising consciousness for
causes

From Facebook causes and campaigns on My Space, to a raft of new
startups and innovative projects like Kiva, Change.org and
Donors Choose, this immensely relevant book delivers actionable
research and recommendations to help readers launch their own
successful wired social campaigns.

表中的内容

About the Author.

Foreword.

Acknowledgments.

Introduction.

Chapter 1: Lost in the Flood: Wired Causes Rise.

Chapter 2: Friending for Good: The Facebook Philanthropists.

Chapter 3: Signing up to Fight Evil: The Network Acts.

Chapter 4: Portfolios for Change: Peer-to-Peer Philanthropy.

Chapter 5: Defi ned by Causes: The Public Lives of
Millennials.

Chapter 6: From the Bottom Up: ‘The Order Is Rapidly
Fading’.

Chapter 7: Spare the Paperwork: The Quick Rise of Flash
Causes.

Chapter 8: Heralds of Change: Giving Goes Open Source.

Chapter 9: Aspiration and Activism: Armies of Online
Leaders.

Chapter 10: Distributing the Cause Wired Future.

Websites.

Further Reading.

Notes.

Index.

关于作者

Tom Watson is a journalist, media critic, entrepreneur, and blogger with a twenty-five year professional career that includes the cofounding of two companies and several popular online publications, bylines in more thana dozen major newspapers and magazines, and a history of innovation in media technology and online communities.