作者: Victoria L. Crittenden

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover …

The ability to enrich student learning is fundamental to the educational process and requires a broad range of talents. A truly great educator will inspire students through a well-grounded approach …

The role of women in business and society is beset with traditions and expectations that leave women’s ambitious desires unfulfilled. And yet, with the rise of the female entrepreneur, this is …

The role of women in business and society is beset with traditions and expectations that leave women’s ambitious desires unfulfilled. And yet, with the rise of the female entrepreneur, this is …

The Power of Direct Selling. Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selli …