Zhao Ziyi 
Liu Chuanzhi’s Business Principles 

Roaming through life’s many paths, founding a business, and navigating human relationships in the middle of the journey. Not everyone possesses the courage and vision of Liu Chuanzhi, nor does everyone need to experience the tumultuous ups and downs of his life. However, we can still learn from his legendary entrepreneurial journey, embracing a diverse range of insights and understanding the complexity of life.The Liu Chuanzhi’s Business Principles compiles the insightful sayings and captivating cases from Liu Chuanzhi’s decades of entrepreneurial experiences. It explores multiple perspectives such as entrepreneurship, management, investment, execution, talent recruitment, brand marketing, integrity, social responsibility, corporate culture, and overcoming adversity. Drawing from a wide range of examples, it leads readers deep into Liu Chuanzhi’s inner world, experiencing the hardships, joys, sorrows, and triumphs of entrepreneurship. The goal is to perceive a true and multifaceted Liu Chuanzhi from various dimensions.