The latest volume in the series: Understanding Marketing
Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company’s customers are, what they want, and how the organization can serve them profitably. But marketing’s a big subject. How might you demystify it for yourself and your group if you don’t have a marketing background?
This volume provides the concepts and examples you need. You’ll learn how to:
-Define a target market
-Identify and understand your toughest competitors
-Develop a marketing strategy that lays out ‘the four Ps’: product, promotion, pricing, and ‘place’ (distribution)
-Test new product or service ideas with customers
-Get the most from relationship marketing
Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company’s customers are, what they want, and how the organization can serve them profitably. But marketing’s a big subject. How might you demystify it for yourself and your group if you don’t have a marketing background?
This volume provides the concepts and examples you need. You’ll learn how to:
-Define a target market
-Identify and understand your toughest competitors
-Develop a marketing strategy that lays out ‘the four Ps’: product, promotion, pricing, and ‘place’ (distribution)
-Test new product or service ideas with customers
-Get the most from relationship marketing
€10.99
لغة الإنجليزية ● شكل PDF ● صفحات 96 ● ISBN 9781422157329 ● حجم الملف 0.8 MB ● الناشر Harvard Business Review Press ● نشرت 2010 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 6181903 ● حماية النسخ Adobe DRM
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