Büyüteç
Arama Yükleyici

Understanding Marketing 

Destek
The latest volume in the series: Understanding Marketing

Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company’s customers are, what they want, and how the organization can serve them profitably. But marketing’s a big subject. How might you demystify it for yourself and your group if you don’t have a marketing background?

This volume provides the concepts and examples you need. You’ll learn how to:

-Define a target market

-Identify and understand your toughest competitors

-Develop a marketing strategy that lays out ‘the four Ps’: product, promotion, pricing, and ‘place’ (distribution)

-Test new product or service ideas with customers

-Get the most from relationship marketing
€10.99
Ödeme metodları
Dil İngilizce ● Biçim PDF ● Sayfalar 96 ● ISBN 9781422157329 ● Dosya boyutu 0.8 MB ● Yayımcı Harvard Business Review Press ● Yayınlanan 2010 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 6181903 ● Kopya koruma Adobe DRM
DRM özellikli bir e-kitap okuyucu gerektirir

34.119 Bu kategorideki e-kitaplar