Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company customer relationship, and carve out a path to global business success? Profi ling dozens of today s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
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Idioma Inglés ● Formato EPUB ● ISBN 9781473644229 ● Editorial Hodder & Stoughton ● Publicado 2011 ● Descargable 3 veces ● Divisa EUR ● ID 5002961 ● Protección de copia Adobe DRM
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