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Thomas M. Koulopoulos 
Innovation Zone 
How Great Companies Re-Innovate for Amazing Success

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Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company customer relationship, and carve out a path to global business success? Profi ling dozens of today s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
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语言 英语 ● 格式 EPUB ● ISBN 9781473644229 ● 出版者 Hodder & Stoughton ● 发布时间 2011 ● 下载 3 时 ● 货币 EUR ● ID 5002961 ● 复制保护 Adobe DRM
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