The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
Daftar Isi
1. Introduction; Tom Watson2. What In The World Is Public Relations?; Tom Watson
3. Problems Of Public Relations Historiography And Perspectives Of A Functional-Integrative Stratification Model; Günter Bentele
4. ‘Where The Quiet Work Is Done’: Biography In Public Relations; Margot Opdycke Lamme
5. Where Is Public Relations Historiography? Philosophy Of History, Historiography And Public Relations; Jacquie L’etang
6. Historiography (And Theory) Of Public Relations History; Stefan Wehmeier
Tentang Penulis
Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.Buy this ebook and get 1 more FREE!
Bahasa Inggris ● Format PDF ● Halaman 117 ● ISBN 9781137404381 ● Ukuran file 0.8 MB ● Editor Tom Watson ● Penerbit Palgrave Macmillan UK ● Kota London ● Negara GB ● Diterbitkan 2015 ● Diunduh 24 bulan ● Mata uang EUR ● ID 4971807 ● Perlindungan salinan DRM sosial