The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
Tabella dei contenuti
1. Introduction; Tom Watson2. What In The World Is Public Relations?; Tom Watson
3. Problems Of Public Relations Historiography And Perspectives Of A Functional-Integrative Stratification Model; Günter Bentele
4. ‘Where The Quiet Work Is Done’: Biography In Public Relations; Margot Opdycke Lamme
5. Where Is Public Relations Historiography? Philosophy Of History, Historiography And Public Relations; Jacquie L’etang
6. Historiography (And Theory) Of Public Relations History; Stefan Wehmeier
Circa l’autore
Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.Buy this ebook and get 1 more FREE!
Lingua Inglese ● Formato PDF ● Pagine 117 ● ISBN 9781137404381 ● Dimensione 0.8 MB ● Editore Tom Watson ● Casa editrice Palgrave Macmillan UK ● Città London ● Paese GB ● Pubblicato 2015 ● Scaricabile 24 mesi ● Moneta EUR ● ID 4971807 ● Protezione dalla copia DRM sociale