Ebook > Ciências sociais > Economia > ramos individuais > Jens Diehlmann & Joachim Häcker: Automobilmanagement (PDF)

Jens Diehlmann & Joachim Häcker
Automobilmanagement
Die Automobilhersteller im Jahre 2020

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Capa do Jens Diehlmann & Joachim Häcker: Automobilmanagement (PDF)

Die Autoren zeigen die gesamte betriebswirtschaftliche automobile Wertschöpfungskette auf und analysieren alle Elemente dieser Wertschöpfungskette kapitelweise unter dem Blickwinkel finanzwirtschaftlicher Spezifika. Aktuelle Trends im Bereich neuer Mobilitätskonzepte, industrieübergreifender strategischer Allianzen sowie Anforderungen an die Produkteinführung insbesondere in den BRIC-Staaten werden als wesentliche Themen innerhalb der globalen Automobilindustrie beleuchtet. Der Band stellt die Verbindung zwischen Wissenschaft und Praxis im Automobilsektor her und kann als Lehrbuch mit gleichzeitig hohem Praxisbezug eingesetzt werden.

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Língua Alemão ● Formato PDF ● ISBN 9783486704686 ● Tamanho do arquivo 12.8 MB ● Editora De Gruyter ● Cidade Berlin/München/Boston ● Publicado 2010 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 6314542 ● Proteção contra cópia Adobe DRM

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