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Jens Diehlmann & Joachim Häcker
Automobilmanagement
Die Automobilhersteller im Jahre 2020

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Örtmek Jens Diehlmann & Joachim Häcker: Automobilmanagement (PDF)

Die Autoren zeigen die gesamte betriebswirtschaftliche automobile Wertschöpfungskette auf und analysieren alle Elemente dieser Wertschöpfungskette kapitelweise unter dem Blickwinkel finanzwirtschaftlicher Spezifika. Aktuelle Trends im Bereich neuer Mobilitätskonzepte, industrieübergreifender strategischer Allianzen sowie Anforderungen an die Produkteinführung insbesondere in den BRIC-Staaten werden als wesentliche Themen innerhalb der globalen Automobilindustrie beleuchtet. Der Band stellt die Verbindung zwischen Wissenschaft und Praxis im Automobilsektor her und kann als Lehrbuch mit gleichzeitig hohem Praxisbezug eingesetzt werden.

€54.95

Dil Almanca ● Biçim PDF ● ISBN 9783486704686 ● Dosya boyutu 12.8 MB ● Yayımcı De Gruyter ● Kent Berlin/München/Boston ● Yayınlanan 2010 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 6314542 ● Kopya koruma Adobe DRM

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Jens Diehlmann Joachim Hacker

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