The book is divided into three parts, the first part is about the public relations theory, including an overview of public relations, public relations entity, public relations object. The second part mainly introduces the public relations negotiation and the speech, the enterprise public relations and so on; The third part introduces the special topic activity of public relations and so on.
Limba Chineza ● Format EPUB ● Pagini 249 ● ISBN 9787512104150 ● Editura Beijing Jiaotong University Press;Tsinghua University Press ● Publicat 2011 ● Descărcabil 3 ori ● Valută EUR ● ID 5797640 ● Protecție împotriva copiilor Adobe DRM
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