The book is divided into three parts, the first part is about the public relations theory, including an overview of public relations, public relations entity, public relations object. The second part mainly introduces the public relations negotiation and the speech, the enterprise public relations and so on; The third part introduces the special topic activity of public relations and so on.
语言 中文 ● 格式 EPUB ● 网页 249 ● ISBN 9787512104150 ● 出版者 Beijing Jiaotong University Press;Tsinghua University Press ● 发布时间 2011 ● 下载 3 时 ● 货币 EUR ● ID 5797640 ● 复制保护 Adobe DRM
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