Armelle Corre & Gerald Mischke 
The Innovation Game 
A New Approach to Innovation Management and R&D

Rand D is the single most important investment for any company or any society. Its ultimate product is an innovation. Innovations are on the other side the major propeller for the respective (socio-) economic development of the very company or society.

Management science mainly treat Rand D and innovations as costs or budgets to be managed, an approach that is in stark contrast to their overwhelming importance. This and the very fact that Rand D and innovation success are a by necessity a-priori unknown and thus uncertain ex-post definition is not at all being respected properly up to now.

In The Innovation Game, La Corre and Mishchke consider Rand D and innovation as an inherently risky investment which should be profitable, at least on average. Applying a statistical filter model, the authors are able to describe the Rand D- and the innovation-process in great detail, almost like a production process. As a metaphor, the book tries to describe it like the control laws of the ’distillery for inno-success knowledge’.

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