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Summary: Brick by Brick 
Review and Analysis of Robertson and Breen’s Book

The must-read summary of David C. Robertson and Bill Breen’s book: ’Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry’.
This complete summary of the ideas from David C. Robertson and Bill Breen’s book ’Brick by Brick’ explains innovation through the story of the LEGO Group. LEGO was founded in 1932 and through sheer grit and determination it grew into a multi-billion-dollar enterprise. However, at the end of the twentieth century, LEGO found itself fading as the digital world arrived. This summary highlights how LEGO’s new management team developed a practical approach to innovation and as a result the company emerged from its near death experience to become one of the world’s fastest-growing and most profitable toy companies.




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To learn more, read ’Brick by Brick’ and discover the story behind the world’s biggest toy company, LEGO.