E-bok > Humanvetenskap > History > Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB)

Jean-Paul Gaudilliere
Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry

Stöd

Omslag till Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB)

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

€74.09

Buy this ebook and get 1 more FREE!

Språk Engelska ● Formatera EPUB ● Sidor 288 ● ISBN 9781317316862 ● Utgivare Taylor and Francis ● Publicerad 2015 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 4446687 ● Kopieringsskydd Adobe DRM

Kräver en DRM-kapabel e-läsare

Fler e-böcker från samma författare (r) / Redaktör

Jean-Paul Gaudilliere

214 764 E-böcker i denna kategori

Omslag till Shaodan (Xi’an International Studies University, China) Zhang: Sino-Muslims, Networking, and Identity in Late Imperial China

Shaodan (Xi’an International Studies University, China) Zhang: Sino-Muslims, Networking, and Identity in Late Imperial China

This book explores the everyday life of Muslims in late imperial China proper (“Sino-Muslims”), revealing how they integrated themselves into Chinese society, while also maintaining distinct Islamic …

Omslag till Yongyan Li: Perspectives on Plagiarism in China

Yongyan Li: Perspectives on Plagiarism in China

This book examines the issue of plagiarism in the Chinese context of history and education, both in classical and contemporary times. In view of the effort on a global scale to fight against plagia …

Omslag till Leonid Friedman & David Wool: Milestones in the Evolving Theory of Evolution

Leonid Friedman & David Wool: Milestones in the Evolving Theory of Evolution

The book illustrates how Darwin”s theory has evolved, about the development of the biological world before Darwin, and great changes that took place with the incorporation of statistics, and after D …

Omslag till Ahmet Seyhun: Competing Ideologies in the Late Ottoman Empire and Early Turkish Republic

Ahmet Seyhun: Competing Ideologies in the Late Ottoman Empire and Early Turkish Republic

The second constitutional period of the Ottoman Empire and the early decades of the Turkish republic were a hotbed of new and competing ideas which were to dramatically shape the development of the …

Omslag till Laurie (Professor of History and Letters, Wesleyan University) Nussdorfer: Brokers of Public Trust

Laurie (Professor of History and Letters, Wesleyan University) Nussdorfer: Brokers of Public Trust

A fast-growing legal system and economy in medieval and early modern Rome saw a rapid increase in the need for written documents. Brokers of Public Trust examines the emergence of the modern notarial …

Omslag till Steven Sarson: The American Colonies and the British Empire, 1607-1783, Part I Vol 2

Steven Sarson: The American Colonies and the British Empire, 1607-1783, Part I Vol 2

This first part, volume 2 of an eight-volume reset edition, traces the evolution of imperial and colonial ideologies during the British colonization of America. It covers the period from the founding …

Omslag till Patrick Bennett & Peter Lovell: The Later Years of British Rail 1980-1995: Freight Special

Patrick Bennett & Peter Lovell: The Later Years of British Rail 1980-1995: Freight Special

1980 to 1995 was an extraordinary time for the railways of Britain, especially the freight sector. In 1980 there was a unified, monochrome railway. Freight traffic was still abundant, with …

Omslag till Lorenz Boninger: Niccolo di Lorenzo della Magna and the Social World of Florentine Printing, ca. 1470 1493

Lorenz Boninger: Niccolo di Lorenzo della Magna and the Social World of Florentine Printing, ca. 1470 1493

Lorenz Boninger tells the story of Niccolo di Lorenzo della Magna, a major printer of Renaissance Italy. Niccolo s hitherto mysterious life and career provide unparalleled insight into the business …

Omslag till Tancred Bradshaw: Britain and Jordan

Tancred Bradshaw: Britain and Jordan

In the wake of the establishment of the State of Israel in 1948, it has often been alleged, King Abdullah I of Jordan and the Zionist movements colluded to partition Mandate Palestine between them, …

Omslag till Fiona (University of Chicago, USA) Greenland & Fatma (University of Michigan, USA) Muge Gocek: Cultural Violence and the Destruction of Human Communities

Fiona (University of Chicago, USA) Greenland & Fatma (University of Michigan, USA) Muge Gocek: Cultural Violence and the Destruction of Human Communities

This volume brings together leading sociologists and anthropologists to break new ground in the study of cultural violence. First sketched in Raphael Lemkin’s seminal writings on genocide, and later …

Nästa sida >>>