Richard Gross 
Psychology of Prejudice 

Why do we develop extreme attitudes to others? Can our personality contribute to our prejudices? How do we reduce prejudice and discrimination?The Psychology of Prejudice explores different forms of prejudice and discrimination, from racial jokes to genocide. It looks at what might cause our prejudiced attitudes, including our personalities, social influences, group identity, and evolutionary factors, and how prejudice can be reduced through education, campaigning, and consciousness raising.Offering insights into a topic of great public concern and debate, The Psychology of Prejudice shows us how we can confront our prejudiced attitudes and contribute to greater tolerance and understanding.