Manfred Bruhn & Heribert Meffert 
Exzellenz im Dienstleistungsmarketing 
Fallstudien zur Kundenorientierung

This and the previous volume chart the history of financial institutions in England in the mid-late nineteenth century as well as examining the periods of boom and bust, their causes and effects …

This book provides an accessible but rigorous introduction to asymptotic theory in parametric statistical models. Asymptotic results for estimation and testing are derived using the “moving alternati …

Originally published in 1975, yet prophetic in its wisdom this book deals with major aspects of man’s ecological destruction in an industrial framework. As well as discussing the destruction of fores …

Although originally published in 1928, many of the issues discussed in this book remain pertinent today: in unstable markets grappling with labour shortages, how to pay the producers of food a fair p …

Any general management book can give you the basics of quality assurance, strategic planning, logistics, and more. But how do you apply that knowledge to a company that requires not only sound …

Security is a paradox. It is often viewed as intrusive, unwanted, a hassle, or something that limits personal, if not professional, freedoms. However, if we need security, we often feel as if we can …

A prevalent system in large corporations for quite some time, Computerized Maintenance Management System (CMMS) is now penetrating moderate to small corporations on an international level. These …

While many agencies struggle to comply with Federal Information Security Management Act (FISMA) regulations, those that have embraced its requirements have found that their comprehensive and flexible …

Spectacular security failures continue to dominate the headlines despite huge increases in security budgets and ever-more draconian regulations. The 20/20 hindsight of audits is no longer an …

Complexity theory is a great, untapped resource in the field of management. Experts agree that it can be a powerful tool for managing complex and virtual programs, but there is little material …