The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Buy this ebook and get 1 more FREE!
لغة الإنجليزية ● شكل PDF ● صفحات 314 ● ISBN 9780203360620 ● محرر Jim Bell & Stephen Brown ● الناشر Taylor and Francis ● نشرت 2003 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 2289493 ● حماية النسخ Adobe DRM
يتطلب قارئ الكتاب الاليكتروني قادرة DRM