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Jim Bell & Stephen Brown
Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End

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Örtmek Jim Bell & Stephen Brown: Marketing Apocalypse (PDF)

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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Dil İngilizce ● Biçim PDF ● Sayfalar 314 ● ISBN 9780203360620 ● Editör Jim Bell & Stephen Brown ● Yayımcı Taylor and Francis ● Yayınlanan 2003 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2289493 ● Kopya koruma Adobe DRM

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Jim Bell Stephen Brown David Carson

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