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Jim Bell & Stephen Brown
Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End

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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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Idioma Inglés ● Formato PDF ● Páginas 314 ● ISBN 9780203360620 ● Editor Jim Bell & Stephen Brown ● Editorial Taylor and Francis ● Publicado 2003 ● Descargable 6 veces ● Divisa EUR ● ID 2289493 ● Protección de copia Adobe DRM

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