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Stephen Brown & Darach Turley
Consumer Research
Postcards From the Edge

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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

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Sprache Englisch ● Format PDF ● Seiten 424 ● ISBN 9780203981443 ● Herausgeber Stephen Brown & Darach Turley ● Verlag Taylor and Francis ● Erscheinungsjahr 1996 ● herunterladbar 6 mal ● Währung EUR ● ID 2303296 ● Kopierschutz Adobe DRM

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