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Stephen Brown & Darach Turley
Consumer Research
Postcards From the Edge

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Обкладинка Stephen Brown & Darach Turley: Consumer Research (PDF)

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

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Мова Англійська ● Формат PDF ● Сторінки 424 ● ISBN 9780203981443 ● Редактор Stephen Brown & Darach Turley ● Видавець Taylor and Francis ● Опубліковано 1996 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2303296 ● Захист від копіювання Adobe DRM

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Stephen Brown Darach Turley

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