Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
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语言 英语 ● 格式 PDF ● 网页 424 ● ISBN 9780203981443 ● 编辑 Stephen Brown & Darach Turley ● 出版者 Taylor and Francis ● 发布时间 1996 ● 下载 6 时 ● 货币 EUR ● ID 2303296 ● 复制保护 Adobe DRM
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