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Stephen Brown & Anthony Patterson
Imagining Marketing
Art, Aesthetics and the Avant-Garde

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Couverture du Stephen Brown & Anthony Patterson: Imagining Marketing (ePUB)

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination »s »artistic » connotations, which run counter to the »scientific » mindset that dominates marketing scholarship. Of late, however, an artistic »turn » has taken place in marketing research, and

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Format EPUB ● Pages 320 ● ISBN 9781134565498 ● Éditeur Stephen Brown & Anthony Patterson ● Maison d’édition Taylor and Francis ● Publié 2001 ● Téléchargeable 6 fois ● Devise EUR ● ID 2625502 ● Protection contre la copie Adobe DRM

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