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Stephen Brown & Anthony Patterson
Imagining Marketing
Art, Aesthetics and the Avant-Garde

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Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination»s »artistic» connotations, which run counter to the »scientific» mindset that dominates marketing scholarship. Of late, however, an artistic »turn» has taken place in marketing research, and

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Formato EPUB ● Páginas 320 ● ISBN 9781134565498 ● Editor Stephen Brown & Anthony Patterson ● Editorial Taylor and Francis ● Publicado 2001 ● Descargable 6 veces ● Divisa EUR ● ID 2625502 ● Protección de copia Adobe DRM

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