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Stephen Brown & Anthony Patterson
Imagining Marketing
Art, Aesthetics and the Avant-Garde

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Обложка Stephen Brown & Anthony Patterson: Imagining Marketing (ePUB)

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination»s »artistic» connotations, which run counter to the »scientific» mindset that dominates marketing scholarship. Of late, however, an artistic »turn» has taken place in marketing research, and

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Формат EPUB ● страницы 320 ● ISBN 9781134565498 ● редактор Stephen Brown & Anthony Patterson ● издатель Taylor and Francis ● опубликованный 2001 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2625502 ● Защита от копирования Adobe DRM

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Stephen Brown Anthony Patterson

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