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Kolsaker Ailsa Kolsaker & McDonald Malcolm McDonald
MBA Marketing

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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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Idioma Inglés ● Formato PDF ● Páginas 544 ● ISBN 9781137300287 ● Editorial Macmillan Education UK ● Publicado 2017 ● Descargable 3 veces ● Divisa EUR ● ID 5302757 ● Protección de copia Adobe DRM

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