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Kolsaker Ailsa Kolsaker & McDonald Malcolm McDonald
MBA Marketing

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Pokrywa Kolsaker Ailsa Kolsaker & McDonald Malcolm McDonald: MBA Marketing (PDF)

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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Język Angielski ● Format PDF ● Strony 544 ● ISBN 9781137300287 ● Wydawca Macmillan Education UK ● Opublikowany 2017 ● Do pobrania 3 czasy ● Waluta EUR ● ID 5302757 ● Ochrona przed kopiowaniem Adobe DRM

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