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Kolsaker Ailsa Kolsaker & McDonald Malcolm McDonald
MBA Marketing

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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 544 ● ISBN 9781137300287 ● Penerbit Macmillan Education UK ● Diterbitkan 2017 ● Muat turun 3 kali ● Mata wang EUR ● ID 5302757 ● Salin perlindungan Adobe DRM

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Ailsa Kolsaker Malcolm McDonald Kolsaker Ailsa Kolsaker McDonald Malcolm McDonald

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