电子书 > 社会科学 > 经济 > Kolsaker Ailsa Kolsaker & McDonald Malcolm McDonald: MBA Marketing (PDF)

Kolsaker Ailsa Kolsaker & McDonald Malcolm McDonald
MBA Marketing

支持

的封面 Kolsaker Ailsa Kolsaker & McDonald Malcolm McDonald: MBA Marketing (PDF)

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

€72.97

Buy this ebook and get 1 more FREE!

语言英语 ● 格式 PDF ● 网页 544 ● ISBN 9781137300287 ● 出版者 Macmillan Education UK ● 发布时间 2017 ● 下载 3 时 ● 货币 EUR ● ID 5302757 ● 复制保护 Adobe DRM

需要具备DRM功能的电子书阅读器

来自同一作者的更多电子书 / 编辑

Ailsa Kolsaker Malcolm McDonald Kolsaker Ailsa Kolsaker McDonald Malcolm McDonald

245,781 此类电子书

的封面 Jeffrey Yi-Lin Forrest & Tao Lixin: Investment and Employment Opportunities in China

Jeffrey Yi-Lin Forrest & Tao Lixin: Investment and Employment Opportunities in China

Presenting the most recent statistical data, Investment and Employment Opportunities in China provides first-of-its-kind coverage of the regional economic, industrial, investment, and employment …

的封面 Estate V. Khmaladze: Statistical Methods with Applications to Demography and Life Insurance

Estate V. Khmaladze: Statistical Methods with Applications to Demography and Life Insurance

Suitable for statisticians, mathematicians, actuaries, and students interested in the problems of insurance and analysis of lifetimes, Statistical Methods with Applications to Demography and Life Ins …

的封面 Jay (Harrisburg University of Science and Technology, Pennsylvania, USA) Liebowitz: Big Data and Business Analytics

Jay (Harrisburg University of Science and Technology, Pennsylvania, USA) Liebowitz: Big Data and Business Analytics

‘The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.”’-From the Foreword by Joe La Cugna, Ph.D., Enterprise …

的封面 W.F. (University of Hawaii, Honolulu, USA) Chen & E.M. (Syracuse University, New York, USA) Lui: Handbook of Structural Engineering

W.F. (University of Hawaii, Honolulu, USA) Chen & E.M. (Syracuse University, New York, USA) Lui: Handbook of Structural Engineering

Continuing the best-selling tradition of the Handbook of Structural Engineering, this second edition is a comprehensive reference to the broad spectrum of structural engineering, encapsulating the …

的封面 Chris A. Ortiz: The 5S Playbook

Chris A. Ortiz: The 5S Playbook

This new book in The LEAN Playbook Series supplies step-by-step guidelines on how to properly implement 5S (Sort, Set in Order, Scrub, Standardize, Sustain) and the visual workplace. This book is …

的封面 Robert Baird: The Four Components of a Fast-Paced Organization

Robert Baird: The Four Components of a Fast-Paced Organization

This book examines the four components that must be in place for manufacturing and service organizations to achieve world-class business results: leadership and mentoring, process design and visual …

的封面 Beau Keyte & ew A. (Change Management Associates, Mt. Laurel, New Jersey, USA) Locher: The Complete Lean Enterprise

Beau Keyte & ew A. (Change Management Associates, Mt. Laurel, New Jersey, USA) Locher: The Complete Lean Enterprise

The first edition of this book won a Shingo Prize for Excellence in Manufacturing Research, and now, following in the tradition of its bestselling predecessor, The Complete Lean Enterprise: Value Str …

的封面 Ralph Jacobson: Getting Unstuck

Ralph Jacobson: Getting Unstuck

This book demonstrates how organization leaders who balance several key paradoxes achieve greater growth and sustainability in the long term than those who use financial data alone. It addresses the …

的封面 William A. Levinson: Lean Management System LMS:2012

William A. Levinson: Lean Management System LMS:2012

The success of a Lean manufacturing program depends far more on organization-wide leverage of Lean manufacturing tools than it does on the tools themselves. To this the organization must add the huma …

的封面 Kicab (Performance Management Consultant, Chapel Hill, North Carolina, USA) Castaneda-Mendez: What''s Your Problem? Identifying and Solving the Five Types of Process Problems

Kicab (Performance Management Consultant, Chapel Hill, North Carolina, USA) Castaneda-Mendez: What”s Your Problem? Identifying and Solving the Five Types of Process Problems

Typically, root cause analysis is taught by explaining a variety of tools that require users to gain considerable experience before being able to apply them correctly in the proper settings. What”s …