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Sven Dierks
Quo vadis Zeitschriften?
Änderung der Medienlandschaft und Auswirkungen auf den Pressekäufer

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Pokrywa Sven Dierks: Quo vadis Zeitschriften? (PDF)

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Ausgangssituation und Einleitung: Warum ein Buch?.- Medienentwicklung der letzten 25 Jahre.- Funktionen von Medien, insbesondere von Zeitschriften.- Herausforderungen für Publikumszeitschriften.- Zeitschriften in der Krise? Erfolgreiche Konzepte.- Print wohin?.

O autorze

Dr. Sven Dierks ist Medienforscher und Geschäftsführer des Hamburger IFCom-Institutes, das vom Verband Deutscher Zeitschriftenverleger und dem Bundesverband Presse-Grosso mit der Herausgabe dieser Analyse beauftragt wurde.

Język Niemiecki ● Format PDF ● Strony 217 ● ISBN 9783531917122 ● Rozmiar pliku 1.9 MB ● Redaktor Sven Dierks ● Wydawca VS Verlag für Sozialwissenschaften ● Miasto Wiesbaden ● Kraj DE ● Opublikowany 2009 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 2159952 ● Ochrona przed kopiowaniem Społeczny DRM

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