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Sven Dierks
Quo vadis Zeitschriften?
Änderung der Medienlandschaft und Auswirkungen auf den Pressekäufer

Ajutor

Copertina de Sven Dierks: Quo vadis Zeitschriften? (PDF)

€35.96

Cuprins

Ausgangssituation und Einleitung: Warum ein Buch?.- Medienentwicklung der letzten 25 Jahre.- Funktionen von Medien, insbesondere von Zeitschriften.- Herausforderungen für Publikumszeitschriften.- Zeitschriften in der Krise? Erfolgreiche Konzepte.- Print wohin?.

Despre autor

Dr. Sven Dierks ist Medienforscher und Geschäftsführer des Hamburger IFCom-Institutes, das vom Verband Deutscher Zeitschriftenverleger und dem Bundesverband Presse-Grosso mit der Herausgabe dieser Analyse beauftragt wurde.

Limba Germana ● Format PDF ● Pagini 217 ● ISBN 9783531917122 ● Mărime fișier 1.9 MB ● Editor Sven Dierks ● Editura VS Verlag für Sozialwissenschaften ● Oraș Wiesbaden ● Țară DE ● Publicat 2009 ● Descărcabil 24 luni ● Valută EUR ● ID 2159952 ● Protecție împotriva copiilor DRM social

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