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Shaw David Shaw & Jackson Tim Jackson
Mastering Fashion Marketing

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Couverture du Shaw David Shaw & Jackson Tim Jackson: Mastering Fashion Marketing (PDF)

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Langue Anglais ● Format PDF ● Pages 240 ● ISBN 9781137092717 ● Maison d’édition Macmillan Education UK ● Publié 2017 ● Téléchargeable 3 fois ● Devise EUR ● ID 5301844 ● Protection contre la copie Adobe DRM

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