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Shaw David Shaw & Jackson Tim Jackson
Mastering Fashion Marketing

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Copertina di Shaw David Shaw & Jackson Tim Jackson: Mastering Fashion Marketing (PDF)

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Lingua Inglese ● Formato PDF ● Pagine 240 ● ISBN 9781137092717 ● Casa editrice Macmillan Education UK ● Pubblicato 2017 ● Scaricabile 3 volte ● Moneta EUR ● ID 5301844 ● Protezione dalla copia Adobe DRM

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