This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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Język Angielski ● Format PDF ● Strony 240 ● ISBN 9781137092717 ● Wydawca Macmillan Education UK ● Opublikowany 2017 ● Do pobrania 3 czasy ● Waluta EUR ● ID 5301844 ● Ochrona przed kopiowaniem Adobe DRM
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