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Shaw David Shaw & Jackson Tim Jackson
Mastering Fashion Marketing

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Capa do Shaw David Shaw & Jackson Tim Jackson: Mastering Fashion Marketing (PDF)

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Língua Inglês ● Formato PDF ● Páginas 240 ● ISBN 9781137092717 ● Editora Macmillan Education UK ● Publicado 2017 ● Carregável 3 vezes ● Moeda EUR ● ID 5301844 ● Proteção contra cópia Adobe DRM

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