Stephen Brown & Darach Turley 
Consumer Research 
Postcards From the Edge

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Cover von Stephen Brown & Darach Turley: Consumer Research (PDF)

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

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Format PDF ● Seiten 428 ● ISBN 9781134690039 ● Herausgeber Stephen Brown & Darach Turley ● Verlag Taylor and Francis ● Erscheinungsjahr 2005 ● herunterladbar 3 mal ● Währung EUR ● ID 4156437 ● Kopierschutz Adobe DRM
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