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Stephen Brown & Darach Turley
Consumer Research
Postcards From the Edge

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Örtmek Stephen Brown & Darach Turley: Consumer Research (PDF)

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

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Biçim PDF ● Sayfalar 428 ● ISBN 9781134690039 ● Editör Stephen Brown & Darach Turley ● Yayımcı Taylor and Francis ● Yayınlanan 2005 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 4156437 ● Kopya koruma Adobe DRM

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Stephen Brown Darach Turley

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