Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
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格式 PDF ● 网页 428 ● ISBN 9781134690039 ● 编辑 Stephen Brown & Darach Turley ● 出版者 Taylor and Francis ● 发布时间 2005 ● 下载 3 时 ● 货币 EUR ● ID 4156437 ● 复制保护 Adobe DRM
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