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Stephen Brown & Darach Turley
Consumer Research
Postcards From the Edge

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Couverture du Stephen Brown & Darach Turley: Consumer Research (PDF)

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

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Format PDF ● Pages 428 ● ISBN 9781134690039 ● Éditeur Stephen Brown & Darach Turley ● Maison d’édition Taylor and Francis ● Publié 2005 ● Téléchargeable 3 fois ● Devise EUR ● ID 4156437 ● Protection contre la copie Adobe DRM

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