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Stephen Brown & Darach Turley
Consumer Research
Postcards From the Edge

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Capa do Stephen Brown & Darach Turley: Consumer Research (PDF)

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

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Formato PDF ● Páginas 428 ● ISBN 9781134690039 ● Editor Stephen Brown & Darach Turley ● Editora Taylor and Francis ● Publicado 2005 ● Carregável 3 vezes ● Moeda EUR ● ID 4156437 ● Proteção contra cópia Adobe DRM

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