Ebook > Scienze sociali > Economia > Stephen Brown & Darach Turley: Consumer Research (PDF)

Stephen Brown & Darach Turley
Consumer Research
Postcards From the Edge

Supporto

Copertina di Stephen Brown & Darach Turley: Consumer Research (PDF)

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

€20.09

Buy this ebook and get 1 more FREE!

Formato PDF ● Pagine 428 ● ISBN 9781134690039 ● Editore Stephen Brown & Darach Turley ● Casa editrice Taylor and Francis ● Pubblicato 2005 ● Scaricabile 3 volte ● Moneta EUR ● ID 4156437 ● Protezione dalla copia Adobe DRM

Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

Stephen Brown Darach Turley

245.781 Ebook in questa categoria

Copertina di Jeffrey Yi-Lin Forrest & Tao Lixin: Investment and Employment Opportunities in China

Jeffrey Yi-Lin Forrest & Tao Lixin: Investment and Employment Opportunities in China

Presenting the most recent statistical data, Investment and Employment Opportunities in China provides first-of-its-kind coverage of the regional economic, industrial, investment, and employment …

Copertina di Estate V. Khmaladze: Statistical Methods with Applications to Demography and Life Insurance

Estate V. Khmaladze: Statistical Methods with Applications to Demography and Life Insurance

Suitable for statisticians, mathematicians, actuaries, and students interested in the problems of insurance and analysis of lifetimes, Statistical Methods with Applications to Demography and Life Ins …

Copertina di Jay (Harrisburg University of Science and Technology, Pennsylvania, USA) Liebowitz: Big Data and Business Analytics

Jay (Harrisburg University of Science and Technology, Pennsylvania, USA) Liebowitz: Big Data and Business Analytics

‘The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.”’-From the Foreword by Joe La Cugna, Ph.D., Enterprise …

Copertina di W.F. (University of Hawaii, Honolulu, USA) Chen & E.M. (Syracuse University, New York, USA) Lui: Handbook of Structural Engineering

W.F. (University of Hawaii, Honolulu, USA) Chen & E.M. (Syracuse University, New York, USA) Lui: Handbook of Structural Engineering

Continuing the best-selling tradition of the Handbook of Structural Engineering, this second edition is a comprehensive reference to the broad spectrum of structural engineering, encapsulating the …

Copertina di Chris A. Ortiz: The 5S Playbook

Chris A. Ortiz: The 5S Playbook

This new book in The LEAN Playbook Series supplies step-by-step guidelines on how to properly implement 5S (Sort, Set in Order, Scrub, Standardize, Sustain) and the visual workplace. This book is …

Copertina di Robert Baird: The Four Components of a Fast-Paced Organization

Robert Baird: The Four Components of a Fast-Paced Organization

This book examines the four components that must be in place for manufacturing and service organizations to achieve world-class business results: leadership and mentoring, process design and visual …

Copertina di Beau Keyte & ew A. (Change Management Associates, Mt. Laurel, New Jersey, USA) Locher: The Complete Lean Enterprise

Beau Keyte & ew A. (Change Management Associates, Mt. Laurel, New Jersey, USA) Locher: The Complete Lean Enterprise

The first edition of this book won a Shingo Prize for Excellence in Manufacturing Research, and now, following in the tradition of its bestselling predecessor, The Complete Lean Enterprise: Value Str …

Copertina di Ralph Jacobson: Getting Unstuck

Ralph Jacobson: Getting Unstuck

This book demonstrates how organization leaders who balance several key paradoxes achieve greater growth and sustainability in the long term than those who use financial data alone. It addresses the …

Copertina di William A. Levinson: Lean Management System LMS:2012

William A. Levinson: Lean Management System LMS:2012

The success of a Lean manufacturing program depends far more on organization-wide leverage of Lean manufacturing tools than it does on the tools themselves. To this the organization must add the huma …

Copertina di Kicab (Performance Management Consultant, Chapel Hill, North Carolina, USA) Castaneda-Mendez: What''s Your Problem? Identifying and Solving the Five Types of Process Problems

Kicab (Performance Management Consultant, Chapel Hill, North Carolina, USA) Castaneda-Mendez: What”s Your Problem? Identifying and Solving the Five Types of Process Problems

Typically, root cause analysis is taught by explaining a variety of tools that require users to gain considerable experience before being able to apply them correctly in the proper settings. What”s …

Pagina successiva >>>