Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
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स्वरूप PDF ● पेज 428 ● ISBN 9781134690039 ● संपादक Stephen Brown & Darach Turley ● प्रकाशक Taylor and Francis ● प्रकाशित 2005 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 4156437 ● कॉपी सुरक्षा Adobe DRM
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